History of Amsoil Inc. ...inspired by aerospace technology
 During Lieutenant Colonel Al Amatuzio's 25 years as an award-winning jet fighter pilot, he gained a solid appreciation for the extraordinary lubricants that protected the engines of the jets he flew.
He knew that only these lubricants, synthetic lubricants, could stand up to the demanding operating conditions of jet engines and the severe temperature extremes they encounter.
He knew also that the same outstanding performance benefits synthetic lubricants provide for jet engines would prove invaluable to car, truck and other internal combustion engines.
In the mid-1960s, Al Amatuzio began an intense period of research and development. He assembled the industry's most knowledgeable chemists and directedthe formulation of the first synthetic motor oil in the world to meet American Petroleum Institute service requirements.
"The Sum of Its Parts" - AMSOIL Introduction - A Video Series
A three-part video introduction to AMSOIL INC. The Product Story, The Company Story, The Opportunity Story. Take a look at how AMSOIL has excelled to become the industry leader in synthetic Lubrication.
AMSOIL synthetic Motor Oil in 1972
 The introduction of AMSOIL synthetic motor oil in 1972 set all-new standards for motor oil quality. AMSOIL synthetic motor oil outperformed conventional petroleum motor oils on all counts. It was clear from the start that this innovative product would play a major role in engine performance and engine life.
Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and has followed the AMSOIL lead with introductions of synthetic motor oils of their own. They spend millions of dollars advertising their "new" and "revolutionary" products. No one, however, can match AMSOIL experience and technological know-how. And no one delivers products like AMSOIL. Accept no substitutes -- AMSOIL is "The First in Synthetics."®
Products ...making history with synthetics
AMSOIL formulates a wide selection of synthetic lubricating oils for all types of engine and gear applications, including those for specialized vehicles and severe operating conditions. In addition, AMSOIL has developed sophisticated fuel additives, filtration systems and other companion products that supplement and extend lubricant performance. All are distributed through a worldwide network of independent dealers.
This complete line of quality products is recognized by countless private motorists, fleet managers and industrial administrators as the best and most cost-effective choice for increasing engine performance, reducing maintenance and prolonging vehicle and equipment life.
Facilities ...geared for the 21st century
The AMSOIL corporate headquarters, manufacturing plants, and main distribution center are located in Superior, Wisconsin, with several regional warehouses strategically located throughout North America and overseas. These facilities cover a total of more than 300,000 square feet.
The state-of-the-art lubricant production plant contains materials blending and bulk storage facilities, as well as high-speed canning lines and packaging equipment. A separate plant is thoroughly equipped with specialized tools and machinery for the manufacture of AMSOIL's  various air and oil filters. The main warehouse serves as the hub of a global distribution network; bottles, cases, drums and totes bearing the AMSOIL label are shipped worldwide. Capacity is geared to meet projected market demands decades away.
The AMSOIL administrative functions are centrally located and outfitted with the latest in communications and information processing equipment.
The entire complex is staffed by a cooperative, knowledgeable and well-disciplined team of approximately 200 employees. AMSOIL's professionals are ready, willing and able!
Research and Development
...expanding the technological frontier
Research and testing are high priorities at AMSOIL. Our research and development facilities are staffed by specialists in every facet of synthetic lubricant technology. The chemical and engine-test laboratories are well equipped with the sensitive analytical instruments needed for design and development of the world's finest oils.
Quality assurance test procedures are rigorous and begin with analysis of every raw material that enters the plant. Both during new product development and as a continuing control on the manufacturing process, AMSOIL lubricants are subjected to an exhaustive series of standardized industry tests, including those that measure film and shear strength, flashpoint, volatility and high- and low-temperature viscosity.
No other lubricant manufacturer in the world matches the high quality standards set by AMSOIL, and all AMSOIL synthetic lubricants exceed industry specifications by a wide margin. Our 100% American-made products pass even Europe's more stringent tests with "flying colors."
Field Testing
...proven superior in actual service
Even the most comprehensive lab testing must be validated in the field. AMSOIL products are proven in intensive field demonstrations involving automobiles, trucks and commercial and industrial equipment in real-world service situations. Long-range studies have involved vehicles requiring the most severe lubricant applications: taxicabs, delivery fleets, police and emergency vehicles, over-the-road trans-ports and heavy-duty construction and industrial machinery.
Results of tests performed under these extreme operating conditions demonstrate that AMSOIL products reduce engine wear, decrease maintenance time, maximize fuel efficiency and increase fleet cost effectiveness.
The final, conclusive proof of any lubrication product is, of course, the superior performance acknowledged by satisfied consumers and cost-conscious fleet managers.
Environmental Impact 
As our world strengthens its environmental policies and grapples with pollution issues, the ecological wisdom of using synthetic lubricants becomes obvious. AMSOIL synthetic motor oils outlast regular petroleum-based oils by as much as eleven times. These remark-ably long drain intervals help ease the world's waste-disposal problem: users of synthetics simply have much less oil and fewer plastic containers to deal with. The combined use of AMSOIL motor oil, air and oil filters and engine oil analysis has now made one-fill, zero-waste lubrication a reality. The superior lubricity of AMSOIL products means much less friction, drag and wear on critical engine parts. The resulting improvement in fuel efficiency and reduction of emission levels contribute to the conservation of natural resources and protection of the atmosphere. Additionally, AMSOIL has made the technology of biodegradability a top research priority, with encouraging recent successes.
AMSOIL INC. is determined to meet the challenge of the lubrication industry's environmental responsibilities head on. Our long-standing quality products lead the way to a greener, healthier planet for the next generation.
Our World Relies on Technology...
...to meet ever-increasing demands of transportation, manufacturing and industry. The use of high-quality synthetic lubricants to meet these demands has grown steadily. However, tomorrow's needs will be different from today's. AMSOIL INC. anticipates these needs and will remain on the leading edge of new developments.
As engineering and automotive technologies progress and generate higher performance machinery, it is certain that synthetic lubrication will be the ONLY choice for most applications. AMSOIL will maintain its Commitment To Excellence and continue to set the standards by which other lubricants are judged.
AMSOIL has been the leader in quality synthetic lubrication for three decades, and will continue to introduce dynamic and innovative products to meet the challenges of the 21st century.
"The Sum of Its Parts" - AMSOIL Introduction - A Video Series
A three-part video introduction to AMSOIL INC. The Product Story: Ride along with D.J. Eckstrom, AMSOIL sponsored Snocross racer, as he reveals how AMSOIL has benefited him and the world of racing. The Company Story: Take a look at how AMSOIL has excelled to become the industry leader in synthetics. The Opportunity Story: AMSOIL can help you excel and succeed through becoming an Independent AMSOIL Dealer. See what the products and experience can mean to those who choose to sell AMSOIL products.
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